Happiness is Expensive

Fearless, bold and sexy, followers of this aesthetic have nothing to hide or hold back. You can spot their style by their dewy skin, perfect eyebrows, and a carefree attitude. They are materialistic, bold and have an eye for fashion.

As this fashion culture is currently progressing, we cannot yet have seasoned information about its politics. But what we do know is that baddies can also be bratty. So, proceed at your own risk!

BADDIE

I'M AN ORIGINAL CATCHPHRASE

Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards. Because of the trendiness of the aesthetics, it can often be related to other aesthetics.

Fashion

 

The Baddie aesthetic is influenced heavily by the likes of the Kardashian/Jenner style, Cute Booty Lounge Coupons YouTube beauty gurus, and some of the more popular Instagram models. Clothing within the Baddie aesthetic includes:

  • Crop tops

  • Camo pants

  • Tube tops

  • Bodysuits

  • Tight jeans

  • Sneaker/trainer/tennis shoe variety

  • Vans and Nikes (expensive shoe brands)

  • Name-brand clothing

  • Sweat pants and hoodies

  • Hoodies and ripped jeans

  • Strings of the hoodies are usually tied in a bow

  • Hoop earrings

  • Long acrylic nails

  • Graphic T-shirts

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QUICK FACTS
Decade of Origin
1990s
early adopters
 the Designers' Republic
Key colors
 the Designers' Republic
Key motifs
 the Designers' Republic
POP CULTURE
REFERENCE
 the Designers' Republic