cute but psycho

The origin of Pastel Goth is actually a group on VK.com (Russian social network) that was created in the 00s way before Tumblr was a thing.

Pastel goth

Cute but psycho

Pastel Goth is a fashion that first emerged from groups on VK.com and later spread to Tumblr in the early 2010. It is a result of mixing goth or grunge with the sweet pastel elements of the kawaii aesthetic, but also a touch of bohemian chic.

Visuals
  • Pastel skies and galaxies

  • Gradient filters

  • Inverted crosses

  • Kawaii offensive text

  • Mean Girls quotes

  • Dripping things (like dripping fonts, dripping leggings, and others)

  • Eyeball bows

  • Skeletons and bones

  • Bats

  • The yin yang symbol

  • Crystals

  • Edits of Disney characters wearing the fashion

Fashion

Pastel Goth clothing and accessories are often handmade and sold by indie brands, emphasizing individuality and creativity.

  • Pastel or dip-dye hair

  • Flower crowns

  • Studded hairbands

  • Round sunglasses

  • Unusual color lipstick

  • Chunky cross necklaces

  • Peter pan collars

  • Dyed denim vests

  • Oversize sweaters or tees

  • Leather garters

  • Tattoo print tights

  • Lace ankle socks

  • Creepers (the shoes)

  • Platform boots

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QUICK FACTS
Decade of Origin
2010s
Key colors
Black
Pastels
Key motifs
Bats
Eyeballs
Bones
Pastel crosses
Pentagrams
Drippy texts